What Is Domain Authority? A Detailed Beginner’s Guide- 2019 update
What Is Domain Authority? A Detailed Beginner’s Guide- 2019 update
Our Aim: To Increase The Domain Authority fast with reading this amazing beginners guide-
If you seriously want to increase your website’s domain authority fastly and rank higher in search results.
Then you are at the right place but only read this full article if you are a true lover of your website and really want to rank higher in search engines quickly.
Here’s it:
Domain Authority score is not a new word in the world of SEO, but still, there are many bloggers who don’t know the importance of domain authority.
This is a detailed guide in which you will learn about “domain authority” (how to check your domain’s authority score!), and some related important terms.
So, let’s explore the world of Domai9n Authority.
Domain authority is one of the major factors that tell about your website’s ranking in search engines.
In the “back years”, a website was estimated based on its page-rank.
Now, both domain and page authority play a major role in the ranking of any website.
I want to share this topic with you because if you understand correctly that what is domain authority (DA).
Then you will be able to create an authoritative blog/website.
What is domain authority?
Moz created domain authority for the purpose of rating a website on a scale of 1-100, (100 known as the best and 1 known as the worst).
So the ranking depends on the domain authority.
More the domain authority, the higher its ranking in search engines.
Domain authority has 40 ranking factors such as the number of links pointing to the site and the number of linking root domains.
It measures the complete domain authority of a website.
Similarly, page authority is the measure of an individual page.
How to check domain authority?
There are some domain authority checkers tools available on the internet.
The first is the official Moz open site explorer where you type in your domain or sub-domain address, and it will show you the DA score of your website.
If you are a user Chrome or Firefox browser, you can use free MozBar extension to check the domain authority and page authority of any website.
Domain authority has 40+ ranking factors, but there are some things which you can start from today to increase your website’s domain authority.
First, let’s understand what creates good DA by understanding MozRank.
What is MozRank?
MozRank is measured based on the profile of a domain.
It is calculated of any website by counting the number of links pointing to the page.
And quantity, quality of the linking pages also plays a major role.
A few but quality pages linking to your website will give better MozRank results than a lot of low-quality links pointing to your website.
MozRank is measured on a scale of 0-10, 10 is known as the highest.
An average MozRank rating of any website is 3.
What is MozTrust:
Like MozRank, MozTrust is also reliant on links.
MozTrust is measured on the basis of is how closely you are connected to a trusted website on the internet.
For example, a govt. website or a .edu website are usually considered as trusted websites.
If you are linked to site “A” and it is linked to govt. site and you are also linked to “A” then you are more likely to have a better MozTrust ranking.
MozTrust is measured on a scale of 0-10, and you can increase your MozTrust ranking by getting links from highly trusted websites like- (Wikipedia, government sites, university sites, etc).
Factors which affect MozTrust-
What websites you link to:
Always link to quality websites whenever possible, never try to link to spam or illegal sites.
Domain registration info:
Rand suggested that your domain registration info could also play an important role in deciding the trust factor for your domain. If you have 10 websites with the same or similar domain registration info, and 8 out of 10 are spammy or bad websites then it will be hard for you to get trust for the 2 quality websites.
User data signals:
This depends on how users are interacting on the internet and it is collected by many sources like -Google toolbar, Google analytics.
Domain age:
Let your domain age grow because as much as it will grow old the chances are your website will start ranking higher in search engines.
How to improve domain authority:
By improving your domain authority, you are also improving your search engine ranking.
If any website’s domain authority is high then it will be hard to rank your website above it in search engine results.
You should work on link-building for your blog.
As a blogger, you ought to be interested in the following two factors:
- Increase the domain authority of your blog
- Get links and get mentions in other blogs/websites with high DA.
Below is a list of ranking factors which will have maximum impact on your DA and PA (page authority):
Days to the expiry of domain name:
This is probably the easiest thing you can do right now to increase your domain ranking.
Days to expiry is not an extremely strong factor, but it is a deciding factor in the establishment of a good website.
It tells to search engines that these long-lasting websites can be trusted.
If your domain is going to expire in the next year then I would recommend you to extend it for the next 3-4 years.
It will cost a few dollars more to you but it will definitely help your website in the long run.
Get more links to your site:
This is probably the one big factor which will affect your DA score the most.
Try to get as many backlinks as you can, but make sure those links are from quality sites.
If you buy backlinks or get links from low-quality sites then you will definitely have to pay(your website will not rank on search engines anymore).
Diversify your link profile:
Stop focusing on getting tons of links from a few sites, get quality links from diverse sources.
This will include links from various geo-locations, various domain extensions, and sources which are not interconnected.
Links must be relevant and should be of high-quality.
Internal link structure:
Think of Wikipedia:
Have you ever seen how powerful their internal linking is?
Be sure that your every post has 2-3 other post links.
After you publish a new blog post, then link from your old posts.
This will pass link juice from old posts to the new posts.
Remove bad links:
Along with creating new links, you should also keep checking for bad links on your site.
Whenever a bad link is on your site, then remove that.
Become an authoritative source in your niche:
Focus on the quality of articles, not on the number of articles.
Publish 2-3 high-quality articles in a week than publishing 7 posts of low-quality content.
With publishing high-quality content, also work on your site to become an authoritative site in your niche.
Be sure build your reader trusts every page on your website.
This will create a great impact on overall user-experience and on your search engine rankings too.
I’m not sure it is directly related to increased domain authority, but it will definitely advance your site’s search engine ranking.
On-Site SEO :
Your website must be search engine optimized, as this controls things like where the link juice passes, how easy it is for search engine robots to crawl your site, and how user-centric your content and navigation are.
Here are few things which you should focus on for On-Site SEO:
*Sitemap file (Place a sitemap file link in your footer and in your robots.txt file). Submit your sitemap file to all search engines.
*Meta title and Meta description of the homepage.
*Maintain proper heading hierarchy in your blog post.
Make your website load faster
Since Google has made page load time an official ranking factor, you must improve the load time of your website.
You can use tools to check the existing load time of your site –pingdom.
If your site takes more than 3 seconds to load then you should start working on speed optimization of your site.
For WordPress bloggers, here is a quick checklist:
- use the best WordPress hosting companies.
- Compress and optimize your images before uploading them.
- Use free cache plugins such as Super Cache, W3 Total Cache.
- Use a CDN to serve your content. You can use free CDN from Cloudflare – (benefits are mentioned here)
Social Media marketing and branding:
Social media plays a crucial role in the ranking of your content.
Whether social media is a ranking factor for domain authority or not, but it is definitely a ranking factor in the Google search engine ranking algorithm.
Make sure your brand and your blogs are present in all major social media platforms.
And try that your readers share your content on social media platforms.
This will really help to boost ranking and improves indexing.
Q.How often domain authority checker gets an update?
A. Usually 1-2 times in a month.
A. Usually 1-2 times in a month.
Conclusion: (After reading and implementation these tips)
Back in the days, Google page rank was a factor for any website on the internet, but it was an incorrect system.
But domain authority is now the most trusted way to measure the rank and authority of a website on the internet.
If you have never focused on your site’s domain authority score then it’s the best time for you to use the tips & tricks.
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